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Evidence Guide: BSBPUB504A - Develop and implement crisis management plans

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBPUB504A - Develop and implement crisis management plans

What evidence can you provide to prove your understanding of each of the following citeria?

Develop crisis management plans

  1. Conduct research to identify crisis management best practice
  2. Consult relevant groups and individuals for input into the crisis management plan
  3. Document, distribute and maintain organisational crisis management plan
  4. Ensure organisational crisis management plan is clearly understood by relevant groups
  5. Ensure crisis management plan complies with organisational policies and legal and ethical requirements
  6. Practise simulated crisis responses
Conduct research to identify crisis management best practice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult relevant groups and individuals for input into the crisis management plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document, distribute and maintain organisational crisis management plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure organisational crisis management plan is clearly understood by relevant groups

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure crisis management plan complies with organisational policies and legal and ethical requirements

Completed
Date:

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Practise simulated crisis responses

Completed
Date:

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Implement a crisis management plan

  1. Set up a dedicated crisis resource centre
  2. Develop a crisis response team to deal with media and conduct issue tracking
  3. Monitor media to ensure the organisation is aware of possible crises
  4. Implement and monitor issues tracking systems according to crisis plans
Set up a dedicated crisis resource centre

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a crisis response team to deal with media and conduct issue tracking

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor media to ensure the organisation is aware of possible crises

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor issues tracking systems according to crisis plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and update crisis management plans

  1. Consult managers and employees about the effectiveness of the crisis plan
  2. Amend crisis management plans as necessary to comply with legal and ethical requirements
Consult managers and employees about the effectiveness of the crisis plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Amend crisis management plans as necessary to comply with legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

developing, reporting on and presenting a crisis management plan

implementing and evaluating a crisis management plan

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

examples of previous crisis management planning and evaluation documents

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written crisis management plans or reports of crisis management activities

demonstration of crisis management techniques in a workplace or simulated environment

direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of presentations in relation to crisis management planning and implementation

oral or written questioning

review of authenticated documents from the workplace or training environment

review of testimony from team members, colleagues, supervisors or managers

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example other marketing units.

Required Skills and Knowledge

Required skills

communication, interpersonal and negotiation skills to liaise effectively with stakeholders, resolve conflict and develop effectives crisis management plans

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

literacy skills sufficient to write to a range of audiences in different styles

research and data collection skills to design and analyse crisis management plans

technology skills to use a range of software and equipment relevant to the public relations industry

Required knowledge

computer software applications

overview knowledge of key provisions of relevant legislation from all levels of government, codes of practice and national standards that affect business operations such as:

anti-discrimination legislation and principles of equal opportunity, equity and diversity

copyright

defamation and libel laws

ethical principles such as those outlined in the Public Relations Institute of Australia CodeofEthics and the Australian Journalists Association CodeofEthics

marketing codes of practice and conduct such as the Australian Direct Marketing Association Limited (ADMA) Direct Marketing Code of Practice

privacy laws

TradePracticesAct1974(Cth)

organisational culture, policies, procedures and operating environment

principles of crisis and media management

principles and practices in relation to the media and public relations

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research may include:

analysis of previous organisational crisis management plans and their effectiveness

attendance at crisis management training courses

analysis of crisis management plans in other organisations

evaluation of case studies

Crisis management may include:

any negative publicity that may affect the success of the business

Relevant groups and individuals may include:

consumer protection groups

customers

employees

management

media spokespersons

safety representatives

statutory bodies

Crisis management plan may include:

crisis manuals

details of media contact directories

developing a dedicated crisis resource centre

simulated crisis policies and procedures

stipulated crisis management triggers

Legal and ethical requirements may include:

community standards

cultural expectations and influences

ethical principles

industry codes of conduct

legislation

regulations

society's expectations

Deal with media may include:

arranging for the production of video news clips

organising media conferences

organising media interviews for organisational spokesperson

Issues tracking may include:

monitoring media

researching issues of concern for the organisation

considering implications for the organisation